• Client Samsung Mobile USA / Date July 2014 / Category Digital. OOH.
The Ask

In an effort to refresh the current GS5 creative currently in market, we were tasked with highlighting the benefits of the Galaxy S® 5’s Ultra Power Saving Mode.

The Overview

We wanted to enable more people to talk about the Galaxy S5 in a meaningful way while continuing to build excitement and desire for the phone.

Our Samsung ‘Wall Huggers’ campaign depicts iPhone users tethered to outlets in airports as they wait for their phones to charge. To bring this campaign into the real world, we created custom decals and partnered with JFK, O’Hare, and other major airports to create an entirely new media placement: electrical outlets. Featured on CNET, Business Insider, and a Creativity Editor’s Pick.