Holiday Dreams

  • Client Samsung Mobile USA / Date Dec 2015 / Category Video
The Ask

Create a shareable video that highlights Samsung’s family of screens including the Tab S, GS 5 and Note 4 through a holiday story.

The Overview

Samsung devices come in lots of different shapes and sizes. For this holiday spot, we built a synchronized dreamscape out of 74 different devices to tell the story of a young girl’s charming holiday dream. The entire video was then shot in-camera with real-time sequences. The video gained over 10 million views within a week and was featured as Adweek’s Ad of the Day and Creativity’s Pick of the Day. It was shortlisted 5 times at Cannes and won a Lion. It also brought home two One Show pencils, three London International Awards, and made it to the AICP shortlist.